La Medida Madrecuishe Mezcal

La Medida Mezcal (“the measure”) is a collaborative brand created by Julián Vidal Gómez Rodríguez, who has been one of the unsung icons of Oaxacan mezcal for over 40 years. Julian’s history reads like a narrative of the evolution of the modern mezcal industry, at a gradual transition in scale. Beginning with early commercialization decades ago, Julian witnessed firsthand the rise of industrial distillers like Monte Alban and Benevá; he left to help open the door to artisanal mezcal alongside Ron Cooper during the first years of Del Maguey, and eventually he moved on to co-found the tiny artisanal brand he operates today. Alongside his son, Julián works in concert with several highly regarded mezcaleros in Miahuatlan, San Baltazar Guelavila, and Río Golea (including the enigmatic legend Don Celso, who co-founded the brand) to showcase a diverse range of wild and cultivated single-varietal bottlings. We are thrilled and honored to introduce their life’s work to the US market!

Mezcal Madrecuishe. The “mother” of Agave karwinskii, the large and resinous Madrecuishe grows tall and proud in Miahuatlán. A long, cylindrical trunk (which harvested resembles a huge cigar) is topped with a tall, green bloom of leaves, spreading out from the trunk’s heart. From this trunk or stem, the Madrecuishe carries a lot of fiber alongside its highly concentrated sugars. A balance of fruity and vegetal notes is a hallmark of the distillate, implying everything from leafy green herbs to sweet carrots to raspberry seeds. An ideal example of this beloved varietal.